Case Study: Grover achieves 24% lower CPA and 94% lower CPM with TikTok for Business

An exciting start-up optimising for cost-effective conversion in its online store at scale

Grover is a Berlin-based start-up that rents consumer electronics and wanted to generate cost-effective conversions in its online store at scale. They partnered with TikTok for Business, using TikTok Ads Manager to build on prior experiments and drive efficient traffic and purchases.

TikTok for Business ran In-Feed Auction Ads with Automated Creative Optimisation (ACO) and implemented the Developer Mode Pixel to track and optimize for complete payments, using unboxing and product-in-use creative. The campaign delivered a 24% lower cost-per-acquisition versus other platforms and a 94% lower cost-per-mille, achieving efficient traffic and measurable conversions for Grover.

Grover