Case Study: Getcontact boosts app installs with TikTok for Business Instant Page ads

Amplifying marketing efforts and driving installs with TikTok Instant Page ads

Getcontact, a global free caller ID app, wanted to drive app installs in Russia while its TV commercial was live, as part of an omni-channel marketing strategy. To support this goal, TikTok for Business helped the team tackle performance challenges after the loss of iOS14 signals, using TikTok Instant Page ads to create a fast, native in-app landing experience.

With TikTok for Business and TikTok Instant Page, Getcontact showcased key product benefits, kept users inside TikTok, and enabled a direct path to install the app without relying on technical teams. The campaign delivered strong results: CPI decreased by 29% and CVR increased by 23%, with Instant Pages loading up to 11x faster than a standard landing page.

Getcontact

Mehmet Şan

Marketing Director