Case Study: Supersonic boosts app installs and cuts CPI with TikTok for Business

Adopting TikTok's native creative language to accelerate user acquisition

Supersonic, the hyper-casual publishing solution from ironSource, wanted to grow user acquisition while keeping app install costs low in a highly competitive market. To reach new audiences, the team turned to TikTok for Business and its advertising platform as a new channel for efficient scale.

TikTok for Business helped Supersonic move beyond repurposed creative and build ads that matched TikTok’s native style, using in-feed formats with voiceover, captions, and other built-in creative tools. By testing and optimizing new assets quickly, Supersonic achieved a 30% increase in CTR and CVR in the U.S. market, along with a 25% decrease in CPI.

Supersonic

Igor Bereslavski

VP of Growth