Case Study: ActionAid drives 64.7k+ new website visits with TikTok for Business

ActionAid promote its ‘Spose Bambine’ campaign to a brand new audience in Italy

ActionAid worked with TikTok for Business to promote its “Spose Bambine” campaign and reach a brand-new audience across Italy. The charity’s goal was to build awareness for the campaign and inspire interest in its cause among people who had not previously engaged with its message.

TikTok for Business, working with FIND, ran an authentic In-Feed Ad campaign using TikTok Ads Manager and used a to-camera video placed in For You feeds across Italy. The experiment-driven campaign helped generate more than 64,000 new website visits and delivered over 6.7% of the charity’s online campaign conversions through TikTok, leading to a long-term collaboration plan to keep the platform always on for ActionAid.

ActionAid