Case Study: Bibit achieves 414% increase in registrations and 10.5% lower cost per registration with TikTok for Business

Acquiring new retail investors at a low CPA in Indonesia with TikTok For Business.

Bibit is an Automatic Mutual Fund Investment app from Indonesia that helps young retail investors start investing. Facing the need to convert growing Gen Z and Millennial interest into app installs and registrations at scale while lowering acquisition costs, Bibit partnered with TikTok for Business and used its app user acquisition tools to test performance and optimize for registrations.

TikTok for Business ran a month-long Cost Per Install acquisition test before moving Bibit to Registration Optimization ads and scaling budgets. Over a three-month campaign Bibit increased its ad budget by 460%, grew registrations by 414%, and reduced cost per registration by about 10.5%, showing TikTok for Business delivered efficient, scalable user acquisition.

Bibit