Case Study: Zapp drives more app installs and first orders with TikTok for Business Gift Code Sticker ads

Acquiring new customers and driving orders for Zapp in the UK

TikTok for Business worked with Zapp, a leading delivery service app in Europe, to help drive new customer acquisition and first-time orders in the UK. Zapp wanted to attract brand-new users and boost order activity, but its existing TikTok creative was losing performance due to ad fatigue.

TikTok for Business and Brainlabs implemented In-Feed Ads in TikTok Ads Manager, testing a Gift Code Sticker interactive add-on over the same creative to improve engagement and conversions. The campaign delivered a 733% increase in app installs, an 83% reduction in CPI, a 481% increase in CVR, plus a 43% lift in clicks and a 36% increase in impressions.

Zapp