Case Study: Lucky Chan Games achieves 30%+ conversion rate with TikTok for Business Spark Ads

Achieving over 30% conversion rate with Spark Ads

Lucky Chan Games, a Korean game developer, needed a more cost-effective way to grow users for its popular game, “Rising Rank Insignia,” after rising costs on other digital platforms made installs harder to acquire. Working with TikTok for Business, the team looked to reach younger gamers while keeping engagement and conversions high, using TikTok’s ad environment and native content style.

TikTok for Business helped Lucky Chan Games launch Spark Ads for its App Installs campaign, leveraging organic in-play videos as In-Feed Ads. After three months, the campaign delivered over a 30% conversion rate, more than 1,000 app installations, and a 150% lower CPI than other platforms, while the brand’s TikTok following grew to over 15,000.

Lucky Chan Games