Case Study: Pure Daily Care achieves 450% unit sales growth with TikTok for Business

Accelerating sales with creator-led content and a test and learn strategy

Pure Daily Care, a direct-to-consumer skincare and wellness brand, wanted to accelerate sales and improve ad efficiency while authentically reaching its 18+ female audience on TikTok. Working with TikTok for Business, the company aimed to drive more conversions for products like the NuDerma High Frequency Wand through a performance-focused approach.

TikTok for Business helped Pure Daily Care use creator-led, always-on video ads, a test-and-learn strategy, improved targeting, mobile-friendly landing pages, and comment management to optimize campaigns in real time. The results were strong: unit sales rose 450%, website revenue increased 174%, CPA came in 31% below goal, and the brand increased its always-on campaign daily spend by 3900%.

Pure Daily Care

Jon Cohen

Chief Marketing Officer