Case Study: Pharmaceutical Company achieves successful product launch with TikaMobile's TikaPharma

Pharmaceutical Company - Customer Case Study

Pharmaceutical Company, a northeast-based developer of novel cancer drug candidates, was preparing for the commercial launch of its leading rare-cancer treatment and needed a highly customizable CRM to capture HCP and practice data, manage medical information requests, and support timely reporting. With a mobile field team and no automated reporting tool beyond Excel, the company turned to TikaMobile and its TikaPharma solution to meet immediate launch needs while staying flexible and scalable for future growth.

TikaMobile implemented TikaPharma with customized BI and CRM capabilities in 12 weeks, delivering mobile access, HCP/HCO profiling, dashboards, report export to Excel, and controlled data management. The solution replaced Excel, centralized sales activities, improved launch execution, and drove substantial quarterly sales growth, while also achieving strong rep engagement with utilization KPIs accessible in fewer than 3 clicks.