Case Study: Leading Pharmaceutical Company achieves 300–500% faster sales insights and increased ROI with TikaMobile

Large Pharmaceutical Company - Customer Case Study

Leading Pharmaceutical Company, with a North American sales force of over 3,500 representatives, was hampered by a weekly BI spreadsheet that was large, slow, laptop-bound and often inhibited in-call conversations. TikaMobile was engaged to replace that cumbersome tool with a cloud-based mobile SaaS business intelligence application optimized for reps’ iPads.

TikaMobile delivered a mobile BI app that cached frequently used data locally and queried the cloud data warehouse for rarer requests, yielding online responses 300–500% faster than the old spreadsheet. A pilot was ready in six weeks and the first 800 users were rolled out three months later (with the rest of the field following); management expanded the app to include doctor-facing analytics and promotional media, producing clear time savings and increased ROI.