Case Study: Cardiovascular medical device manufacturer achieves rapid market-leading launch and 41% quarterly earnings boost with TikaMobile

Tika executed the company’s highest-rated product launch in a very tight timeframe through strategic micro-targeting

Cardiovascular, a major medical device manufacturer whose drug‑coated balloon catheter became the first to receive FDA PMA approval, faced a very tight window to capture first‑mover market share while a competitor prepared its own launch. Sales reps were hampered by fragmented, hard‑to‑access customer, contract and inventory data and had to juggle multiple documents and spreadsheets; they engaged TikaMobile for a mobile, sales‑enablement solution to support the US and Canadian product launch.

TikaMobile built a dedicated new‑product launch module that integrated SAP, CRM, compensation and third‑party data into a unified, mobile‑optimized platform to micro‑target top intervention cardiologists and centers and deliver real‑time inventory, ordering and contract intelligence. TikaMobile’s solution improved rep productivity and management feedback, helped drive a successful launch—quarter earnings rose 41%, surgical specialty net sales reached $135M (up 15% YoY) and peripheral PTA line sales jumped 49% YoY—and was later extended to global teams.

Cardiovascular