Case Study: Xbox improves player engagement with TigerGraph

Xbox ingests data in 3.5 hours and runs Louvain in 2 seconds with TigerGraph

Microsoft Xbox sought to improve its customer experience by using AI to detect complex patterns within its massive dataset of over 100 million active users. The challenge was to find a technology solution that could analyze this data to identify trends for customer retention and scale effectively with their needs. They selected TigerGraph for its graph analytics platform to address this.

By implementing TigerGraph, Xbox utilized algorithms like PageRank, Community Detection, and Louvain to segment and understand different gaming communities. The solution delivered significant results, including the ability to run the Louvain algorithm in just two seconds compared to the two hours required by other solutions. This empowered Xbox to provide a more enjoyable user experience through better game recommendations and tailored offers, ultimately helping to retain customers.

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