Case Study: Kickdynamic achieves real-time personalized email recommendations and increased engagement with TigerGraph

TigerGraph Powers Kickdynamic’s Real-Time Email Recommendations

Kickdynamic, an email marketing platform used by more than 200 brands, faced the challenge of delivering highly accurate, timely product recommendations inside personalized emails so marketers could avoid poor personalization and subscriber churn. To power its recommendation engine, Kickdynamic selected TigerGraph — deploying TigerGraph on AWS Cloud to provide a graph database that could analyse customer relationships and behaviour at scale.

TigerGraph implemented deep-link analytics and a native parallel architecture that lets Kickdynamic go 10 hops into CRM data and run real-time queries to infer preferences, cross-user patterns, and product availability. Using TigerGraph, Kickdynamic customers deliver real-time, targeted recommendations that boost engagement, brand loyalty and sales conversions while streamlining manual email build processes.

Kickdynamic

Gabriele Corti

Chief Product Officer