Case Study: Large Premium Television Networking Company achieves increased customer loyalty and subscriber revenues with TigerGraph

Premium Television Network Increases Customer Loyalty and Subscriber Revenues with TigerGraph

Large Premium Television Networking Company, the longest continuously operating pay television service in the United States with content available to over 36 million U.S. households and roughly 140 million subscribers worldwide, faced fragmented viewer identities across linear, VOD and mobile platforms. To retain subscribers and grow revenues by targeting programming and advertising more precisely, the company partnered with TigerGraph to resolve cross‑platform identity and personalization challenges.

TigerGraph implemented an entity‑resolution solution to create a single ID for each subscriber—integrating who watched what, when, for how long, and on which device—and deployed a recommendation engine to surface personalized content suggestions. As a result, TigerGraph’s solution produced significant improvements: marketing and advertising operations became more efficient, customer loyalty and subscriber revenues increased, and executives gained greater confidence in the company’s ability to promote the most appealing programming.