Case Study: Ippen Digital drives hyper-personalized recommendations and new revenue streams with TigerGraph

Ippen Digital builds 360-degree reader profiles with TigerGraph

Ippen Digital, a subsidiary of Germany's Ippen Publishing Group, faced a challenge with its in-house system, which was unable to deliver highly customized content recommendations for its readers. To drive subscription growth and manage advertising more effectively, the company sought a new solution and selected TigerGraph's native parallel graph database platform after thorough benchmarking.

By implementing TigerGraph, Ippen Digital gained the ability to perform real-time deep link analytics, which unlocked a vastly more detailed view of each reader profile. This allowed them to deliver hyper-personalized content and advertising recommendations, leading to higher reader engagement and new revenue streams. According to its CEO, TigerGraph is expected to help operate local journalism more efficiently and cost-effectively in the future.

Ippen Digital