Case Study: Exact Sciences improves medical marketing and profitability with TigerGraph

Exact Sciences improves cancer detection with TigerGraph

Exact Sciences, a molecular diagnostics company focused on colorectal cancer detection, faced the challenge of marketing more effectively to medical professionals. They needed to identify the right physicians, optimal times and channels, and the role of influencers, but their relational databases could not uncover these obscured insights. They selected TigerGraph's graph database and analytics platform to solve this problem.

The solution involved exporting data from Snowflake and other applications into TigerGraph. Using deep link analytics and pattern matching, TigerGraph identified causality and recommended next-best-actions. As a result, the Exact Sciences marketing team gained powerful insights, accomplished more with less effort, and increased market share and profitability by communicating more effectively about its products.

Exact Sciences