Case Study: Vestas boosts thought leadership and executive visibility with Tigercomm

Vestas doubles online coverage in 11 months with Tigercomm

Tigercomm worked with Vestas, a major wind energy company, to address the challenge of boosting sales in a market facing political headwinds. The North American market group president, Chris Brown, needed to publicly establish that wind energy was the most economical choice for utilities and other large power customers.

The vendor implemented a thought leadership program for Vestas, developing a core "wind is winning" pitch and executing an aggressive campaign of trade media articles and conference speeches. This strategy positioned the executive as the industry's leading voice. As a result, his online media coverage doubled in 11 months, his content received thousands of shares, and he secured key industry keynote presentations while Vestas notched the single biggest sale of wind turbines in history.

Vestas