Case Study: Transect doubles trade show booth traffic with Tigercomm

Transect doubles trade show booth traffic with Tigercomm

Transect, a company aiming to disrupt the environmental engineering field with its automated site evaluation process, faced the challenge of educating its market on its revolutionary approach. With a crucial trade show approaching, the company needed to quickly build awareness for its faster, less expensive alternative to legacy evaluations. They engaged the vendor Tigercomm for marketing communications support to achieve this.

Tigercomm worked with Transect to convert customer data into an industry survey, highlighting an unrecognized market problem. They then built awareness by briefing trade publications, amplifying the CEO's presentation, and securing podcast interviews. As a result, Transect doubled its booth traffic goals at the trade show. The leads generated delivered revenue several times over the total investment in Tigercomm's services, securing the company's first-mover position.

Transect