Case Study: Soluna Achieves 50% Inbound Sales Pipeline Growth with Tigercomm

Soluna grows inbound pipeline to 50% with Tigercomm

Soluna, a company that builds data centers to run on excess renewable energy, faced the challenge of building a pipeline of inbound sales leads from two distinct markets: computing customers and renewable energy developers. Their highly technical and novel value proposition created a significant market education task. They engaged the vendor Tigercomm for marketing communications services to address this.

Tigercomm implemented a solution focused on establishing the CEO as a thought leader on LinkedIn and creating accessible content, including a customer-facing curtailment calculator. This strategy generated significant visibility, resulting in high-profile media coverage and conference appearances. Within a year, Tigercomm's work helped grow Soluna's sales pipeline to be 50% inbound, with one target customer even referring to Soluna as a "premium brand."

Soluna