Case Study: SolarCity preserves clean energy market access with Tigercomm public affairs strategy

SolarCity saves $500M in market cap with Tigercomm

The customer, SolarCity, faced a significant challenge as utility companies saw residential solar growth as a threat and launched attacks to undermine net metering policies. SolarCity engaged the vendor, Tigercomm, for its public affairs services to help overcome these barriers and preserve market access.

Tigercomm implemented an aggressive strategy that involved engaging a public watchdog to scrutinize utility industry influence over state commissions. This effort generated extensive media coverage and triggered investigations, leading to the resignation of multiple utility commissioners. Tigercomm's work successfully blocked anti-solar measures in several states, which SolarCity's former CEO stated saved the company half a billion dollars in market capitalization.

SolarCity