Case Study: Rondo Energy boosts media coverage and leads with Tigercomm

Rondo Energy generates 2 major deals and global media coverage with Tigercomm

The customer, Rondo Energy, faced the challenge of accelerating sales for its breakthrough heat batteries. The business media was focused on green hydrogen, and Rondo's widely applicable technology made it difficult to prioritize target industries. They engaged the vendor, Tigercomm, for market education to lower friction in their sales funnel.

Tigercomm implemented a three-track program that positioned Rondo's founder as an evangelist, used targeted analyses to secure niche trade coverage, and leveraged that to gain national business media attention and high-profile speaking opportunities. The results included a steady stream of coverage in outlets from Bloomberg to the Financial Times, a TED talk, and a speaking slot at Davos. Most importantly, Rondo finished the year with more leads than it could handle and closed two major project deals directly attributable to Tigercomm's work.

Rondo Energy