Case Study: Plus Power achieves investor visibility and successful fundraising with Tigercomm

Plus Power wins $1.8B fundraising visibility with Tigercomm

Plus Power, a U.S. leader in developing utility-scale battery storage projects, faced the challenge of raising its profile to generate buzz among investors for a major fundraising round. The highly technical nature of its work complicated this effort. The company engaged the vendor Tigercomm for strategic communications services to overcome this visibility challenge.

Tigercomm developed a messaging strategy that positioned Plus Power's batteries as essential grid assets, describing them as both a "sponge" for excess power and a "pacemaker" for the grid. This approach successfully articulated the company's value and role in preventing blackouts. As a result, Plus Power's $1.8 billion fundraising was a success, garnering significant media attention in outlets like Bloomberg and S&P Global and solidifying its position for future investment.

Plus Power