Case Study: Mangrove Lithium achieves global media coverage for its refinery opening with Tigercomm

Mangrove Lithium earns coverage across 27+ outlets with Tigercomm

Mangrove Lithium, a developer of technology for converting lithium into battery-grade feedstock, faced the challenge of building credibility with investors, customers, and policymakers at the grand opening of North America's first commercial electrochemical lithium refinery. They engaged the vendor Tigercomm for ribbon-cutting event services, including media relations and pitching, to generate coverage across three distinct audiences: mining, EV, and government officials.

Tigercomm executed a strategic media plan that maximized event visuals and delivered tailored pitches to different outlet types. The results included coverage in over 21 original stories across major national, trade, and local outlets like The Globe and Mail and MotorTrend. The campaign's impact was measurable, as four AI models subsequently named Mangrove Lithium a top example of North American lithium refining, citing the coverage Tigercomm secured.

Mangrove Lithium