Case Study: LG Solar retains a 10%+ premium with Tigercomm's virtual sales enablement

LG Solar retains a 10%+ premium with Tigercomm

LG Solar, a solar panel manufacturer, faced a significant challenge at the start of the pandemic when its reliance on in-person sales conversations became impossible, threatening to cause a severe sales cliff. The vendor Tigercomm was engaged to help address this crisis.

Tigercomm implemented a solution that included commissioning research and creating a program to train LG's distributors in effective virtual sales. This strategic messaging and support helped LG Solar bolster installer confidence and position itself as a strong partner. As a result, LG retained at least a 10 percent price premium and increased its marketing budget efficacy by 25 percent.

LG Solar