Tigercomm
27 Case Studies
A Tigercomm Case Study
Hemlock Semiconductor (HSC), a top American manufacturer of high-purity polysilicon for solar panels, faced a significant challenge from subsidized Chinese competition. To grow its sales, HSC needed solar buyers to consider the benefits of domestically made products. The vendor Tigercomm was engaged to help address this challenge.
Tigercomm implemented a solution by helping HSC stand up a multi-company platform to run a campaign that engaged solar industry influencers and deployed research-based content. This effort attracted national media coverage and highlighted the environmental and ethical downsides of Chinese solar production. As a result, HSC tripled its initial sales goal of $250 million. Tigercomm's work was directly credited by HSC's then-CEO for enabling this achievement.