Case Study: E.ON drives wind turbine service launch success with Tigercomm

E.ON drives product launch success with Tigercomm, generating 30+ stories and nearly 100 target customers

Tigercomm assisted E.ON, a German renewable energy developer, with launching a new maintenance service that utilized a faster "climbing crane" for wind turbine repairs. The challenge was to execute a precision product launch to maximize sales traction at the WINDPOWER conference, targeting an audience that included some of E.ON's own competitors.

The solution from Tigercomm involved an advanced, embargoed media outreach strategy targeting trusted wind energy publications, which was then amplified by an intensive digital advertising campaign. This approach generated over 30 media stories and attracted interest from nearly 100 target customers at the trade show, successfully driving market awareness and sales traction for E.ON's new service.

E.ON