Tigercomm
27 Case Studies
A Tigercomm Case Study
The customer, Apex Clean Energy, was an independent renewable energy developer that needed to break into the market of corporate renewable energy buyers and generate direct inbound sales leads. To overcome this challenge, they engaged the vendor Tigercomm for marketing communications and PR services.
Tigercomm implemented a solution that included a complete overhaul of Apex's corporate communications program, featuring a new website built around customer personas and a blend of content marketing and traditional PR. This strategy, highlighted by a major conference appearance, generated over 50 qualified inbound sales leads, significant media coverage reaching an audience of millions, and established the CEO as an industry thought leader on LinkedIn.