Case Study: AES strengthens community ties and earns media attention with Tigercomm

AES strengthens community ties and draws coverage for a 105-turbine wind farm with Tigercomm

The global energy company AES faced the challenge of strengthening its relationships with local and state officials and generating media attention for a major construction milestone at its remote Arizona wind farm. The event's isolated location and extreme temperatures posed significant logistical and safety challenges. To address this, AES engaged vendor Tigercomm for event management and strategic communications services.

Tigercomm managed the event vendor, oversaw the design and run-of-show, and developed messaging to attract officials and media. Their strategy successfully drew key community leaders, the state's public utility commission chairman, and the Arizona governor, providing a forum for AES to build stronger ties. Despite the remote location, Tigercomm secured in-person coverage from the state's leading newspaper and a major Phoenix television station, resulting in significant media impact.

AES