Case Study: The Wendy’s Company scales TikTok ads for younger audiences with Tiger Pistol

The Wendy’s Company lowers cost of advertising with Tiger Pistol on TikTok

The Wendy’s Company sought to expand its reach among younger audiences on the TikTok platform while ensuring brand consistency across its extensive network of franchisees. To address this challenge, Wendy's partnered with vendor Tiger Pistol to leverage its advertising technology platform.

Tiger Pistol’s solution enabled Wendy’s franchisees to launch brand-approved TikTok campaigns using captivating vertical videos. This streamlined ad publishing for agencies and ensured both local relevance and brand consistency. The results were significant, with the campaign achieving a 0% lower cost of advertising than the TikTok benchmark and 0% of its impressions reaching users under the age of 35.

The Wendy’s Company