Case Study: Greater Cleveland Food Bank boosts donation engagement with Tiger Pistol’s TikTok vs. Reels testing

Greater Cleveland Food Bank boosts click-through rate 102% with Tiger Pistol

The Greater Cleveland Food Bank sought to encourage monetary donations at local grocery store checkouts. To determine the most effective platform for this mission, they partnered with vendor Tiger Pistol to test short-form vertical video advertising.

Tiger Pistol ran identical, simultaneous campaigns on Instagram Reels and TikTok, optimizing them in real time. The results clearly favored TikTok, whose ads saw 70% more clicks, cost 75% less, and achieved a 102% higher click-through-rate than Reels ads, providing the food bank with a highly cost-efficient solution.

Greater Cleveland Food Bank