Case Study: Coca-Cola Boosts Vending Sales with Tiger Pistol Geo-Targeted Facebook Ads

Coca-Cola boosts vending sales with Tiger Pistol

Coca-Cola sought a method to stay top of mind for vending sales in highly-competitive locations such as airports, shopping centers, and universities. The beverage company partnered with vendor Tiger Pistol to address this challenge.

Tiger Pistol launched geo-targeted Facebook campaigns that directed consumers to the nearest vending machine, with images and copy that dynamically adjusted for location relevancy. The solution resulted in a 0% increase in sales versus vending machines not in the program, a lower cost of advertising than the benchmark, and reached K people.

Coca-Cola