Case Study: AB InBev boosts orders and partner loyalty with Tiger Pistol

AB InBev boosts orders 0% and cuts advertising costs 400% with Tiger Pistol

AB InBev, a global beverage company, sought to bridge the gap between its national advertising and on-premise promotions while also building loyalty with its local partner network. To tackle this challenge, they utilized the advertising platform from vendor Tiger Pistol.

Tiger Pistol's solution enabled AB InBev to create and publish localized digital marketing campaigns through its decentralized network of partners. By deploying ads from the local establishments' own Facebook accounts, the strategy significantly increased consumer actions. The results included a 50% increase in orders, a 400% decrease in advertising cost, and a strong return on ad spend, all achieved across tens of thousands of participating locations and campaigns.

AB InBev