Case Study: a US-based retailer improves multilingual customer support and sales productivity with Tiger Analytics’ GenAI Sales Assistant

US-Based Retailer cuts manual query handling by 60% with Tiger Analytics

A US-based retailer with over 400 global duty-free outlets faced challenges in managing high volumes of multilingual customer inquiries across digital channels. Their sales associates were overwhelmed by routine questions, compounded by a vast and dynamic product catalog and information dispersed across multiple systems. To address this, they partnered with Tiger Analytics to implement a Generative AI solution.

Tiger Analytics built and deployed a multilingual GenAI sales assistant powered by OpenAI's GPT-3.5 Turbo. The solution integrated real-time data from sources like Snowflake and utilized retrieval-augmented generation (RAG) to provide accurate, personalized support. This implementation resulted in a 40-60% reduction in manual query handling, improved response accuracy to over 70%, and delivered answers in under three seconds, significantly enhancing both customer satisfaction and sales agent productivity.

US-Based Retailer