Case Study: a global pharma leader achieves 75% higher HCP response rates with Tiger Analytics

Global Pharma Leader boosts HCP response rates by 75% with Tiger Analytics

Tiger Analytics partnered with a leading global pharma company to address its challenges in HCP (Healthcare Professional) engagement. The customer aimed to deploy a scalable analytics solution that would work across all of its markets and brands, focusing on improving deployment time, data integration, and the application of business rules.

The solution implemented by Tiger Analytics optimized promotional channels by defining success criteria and utilizing channel-specific features. This created a cross-geography and cross-brand data foundation for scalability. The results were a 75% higher HCP response rate and an approximately 75% reduction in deployment time, alongside enhanced scalability and the successful implementation of a feedback loop.