Case Study: a premier US clothing and lifestyle brand achieves 25% CRM efficiency gain with Tiger Analytics AI/ML

a top clothing brand improves CRM efficiency by 25% with Tiger Analytics

The customer, a top US clothing and lifestyle brand reliant on e-commerce, faced the challenge of transitioning from a legacy SAS system to a cloud-based setup. They sought to improve automation, model performance, and process optimization for their Customer Relationship Management (CRM) activities. Vendor Tiger Analytics addressed this challenge with their AI and ML-driven solutions.

Tiger Analytics implemented a solution that optimized the SAS code and created a seamless transition path. Their AI and ML-driven Customer Data Garden amplified the client’s CRM, elevating efficiency by 25% and accuracy by 6-8%. The ML pipeline delivered a 6-8% performance boost and a 25% productivity gain, which allowed the client to reallocate analytics talent for greater business impact.