Case Study: a leading Indian media conglomerate achieves better TV ad planning and monetization intelligence with Tiger Analytics

a leading Indian media conglomerate improves TV ad planning and ad quotation decisions with Tiger Analytics

The customer, a leading Indian media conglomerate, sought to revolutionize its programming and advertising strategies by leveraging user viewing behavior data. The challenge involved optimizing TV ad plans and making informed ad quotation decisions amidst diverse data sources and scalability concerns. Tiger Analytics was engaged to devise a solution using Google Cloud Platform (GCP).

Tiger Analytics implemented a highly scalable and accurate GCP-powered solution that leveraged AI-driven text and voice analytics. This empowered the client to enhance customer call center operations, optimize TV ad planning, and make intelligent ad quotation decisions. The solution from Tiger Analytics enabled the client to generate better revenue by delivering ads at the appropriate time, ultimately driving business growth and enhancing monetization capabilities.