Case Study: TR Fastenings improves website usability and engagement with Tiga

TR Fastenings streamlines 50,000 products with Tiga

TR Fastenings, a division of Trifast Plc and a specialist manufacturer of fasteners, faced a challenge with its outdated corporate website. The site, which contained a vast catalogue of over 50,000 products and technical resources, had become difficult to navigate, requiring a refresh to improve mobile responsiveness, incorporate a new investors portal, and enhance the overall user experience. To address this, they partnered with the vendor Tiga for UI/UX evaluation, creative web design, and custom web development.

Tiga implemented a user-centered design solution, conducting extensive research to restructure the information architecture for optimal usability and accessibility. They streamlined navigation and search functionality based on data-driven insights. The resulting content-rich website successfully modernized the TR Fastenings brand online, leading to extremely positive feedback, increased user engagement, and higher usage of account-restricted content, providing a robust and scalable long-term solution.

TR Fastenings