Case Study: FLIR boosts EMEA launch engagement with Tiga

FLIR boosts MQL pipeline and engages 150,000 LinkedIn connections with Tiga

FLIR, a global designer and manufacturer of thermal imaging cameras and sensors, faced the challenge of launching a new range of AI-powered traffic management cameras across EMEA. The campaign needed to educate a market unfamiliar with AI in traffic management, engage multiple prospect personas, and generate marketing qualified leads. They enlisted the B2B marketing agency Tiga to handle the content and digital marketing campaign.

Tiga developed a campaign using the AIDA framework, rolling it out across social media, email, and content marketing. They created educational messaging to humanize the complex technology and built landing pages integrated with FLIR's marketing automation platform. The campaign resulted in impressive digital engagement and a notable increase in marketing qualified leads. Attendance and captured data at exhibitions and roadshows also increased, and the success led to Tiga's assets being adapted for the US market.

FLIR