Case Study: Chloride strengthens its global brand and digital presence with Tiga

Chloride grows LinkedIn followers from 0 to 10,000+ with Tiga

Chloride, a global manufacturer of industrial UPS systems with over a century of history, required a new brand identity following a management buyout. Their challenge was to launch as a standalone company with a brand that honored its legacy while reflecting its renewed vision and focus on energy innovation. They engaged the UK-based B2B branding agency Tiga for this comprehensive brand development project.

Tiga developed Chloride's new brand through a series of workshops that defined its core DNA and four brand pillars. The solution included a complete design system, a brand book, and a new corporate website. The successful launch campaign was rolled out across digital and print communications. As a measurable result, Chloride's LinkedIn presence grew from zero to over 10,000 followers, significantly increasing brand awareness and customer engagement.

Chloride