Case Study: Shift Group doubles connect rates with Tiga AI

How Shift Group doubled their connect rates with Tiga

Shift Group, a provider of elite business development and sales talent, faced the challenge of achieving its 30% year-on-year growth targets. They needed to improve their outbound sales process by moving beyond relying on personal contacts to find more qualified leads. The company also sought to reduce sales tool bloat and gain better analytics, all while trying to reach prospective buyers with more precise timing. To address these challenges, they turned to the vendor Tiga AI and implemented Tiga Sales AI.

Using Tiga AI, Shift Group automated the identification of key buying signals like mergers and executive transitions, which saved their sales reps several hours per day. The solution validated lead data, provided direct contact information for decision-makers, and generated targeted outreach campaigns. As a result, Tiga AI helped Shift Group double their connect rates, with one rep’s rate jumping from 5% to between 10-12%. The company also consolidated tools, saved money, and was well on its way to hitting its ambitious growth targets after having its best month ever for generating qualified opportunities.

Shift Group

Mitch Worley

Director of Growth