Case Study: Vy Group achieves scalable customer identity management with Tietoevry and Azure AD B2C

Vy managing customer identities in large scale with Microsoft cloud identity platform

Vy, a major transport group in the Nordic countries, faced the challenge of providing a dependable identity system for its 1 million monthly active users to access ticketing and travel services. They needed a highly secure, available, and scalable platform to replace their existing solution. To address this, they partnered with vendor Tietoevry to implement the Microsoft Azure AD B2C cloud identity platform.

Tietoevry delivered the solution as a managed service (IDaaS), built with Azure DevOps pipelines. This provided Vy with a modern, serverless platform capable of handling 2.3 million users, stable operations, and access to expert identity developers. The migration was seamless with minimal issues, allowing Vy to focus on core application development while significantly enhancing the customer experience with efficient, branded login and third-party authentication options.

Vy Group

Erik Korme

Product Manager, Digital Customer Services