Case Study: Sotka achieves higher sales and conversion with Tietoevry's AI-based product personalisation

Sotka - Customer Case Study

Sotka, a furniture retailer in Finland and Estonia, sought to automate its product recommendation process to improve customer experience and help shoppers find relevant products more easily. They partnered with Tietoevry to move away from their manual, non-personalized recommendation system.

Tietoevry implemented an automated, AI-based personalization solution using Kibo's individualisation technology. This provided highly relevant product recommendations across Sotka's website based on user behavior and context. The results were significant, including a 370% increase in revenue per impression, a 280% increase in conversion rates, and a 200% increase in click-through rates for the new personalized recommendations.

Sotka

Jani Paananen

Ecommerce Manager