Case Study: Norwegian Public Roads Administration reaches target drivers with Tietoevry’s Multichannel solution

Norwegian Public Roads Administration reaches 16-year-olds’ parents and people turning 70 with Tietoevry

The Norwegian Public Roads Administration faced the challenge of ensuring its vital information on driver training reached a large and diverse audience, including the parents of 16-year-olds and people over 65, regardless of their digital literacy. To communicate effectively and securely with all recipients through their preferred channels, they partnered with Tietoevry.

Tietoevry implemented a multichannel solution that combined digital distribution via Digipost with postage-optimized physical mail. This hybrid approach, developed in close collaboration with the customer, guaranteed a high delivery rate and efficient, cost-effective distribution of important road safety information, successfully reaching the entire target audience.

Norwegian Public Roads Administration