Case Study: Musti Group achieves a winning omnichannel customer experience with Tietoevry

Musti Group Setting the new standard for a winning customer experience in petcare services

The Musti Group, a leading Nordic petcare company, faced a challenge in modernizing its customer domain IT architecture to support its rapid growth and acquisitions. Their goal was to deliver a seamless, personalized experience across all channels but their existing systems needed rationalization and new digital capabilities. To address this, they engaged Tietoevry's CX technology and architecture advisory service for guidance in creating a future-proof architecture and implementation roadmap.

Tietoevry conducted a consulting project to define a target architecture and multi-phased roadmap, centering on a best-of-breed approach with a customer data platform (CDP) as its core. This solution provided Musti Group with a clear blueprint, bringing focus to their development projects and crystallizing the roles of their customer-facing tools. The successful implementation led to Musti Group winning an award for best customer experience amongst omnichannel companies in Finland, confirming they were on the right path to achieving their ambitious goals.

Musti Group

Marjaana Putro

Solution Manager