Case Study: Metsä Wood showcases its Kerto LVL ecosystem with Tietoevry virtual reality experience

Metsä Wood chose to visualise the Kerto LVL ecosystem with an immersive experience

Metsä Wood, a provider of competitive and environmentally friendly wood products, wanted a scalable way to showcase the benefits of its Kerto LVL product ecosystem to potential international partners. A traditional marketing video was insufficient, and in-person tours were not a practical or scalable solution for their growing number of business cases. They partnered with Tietoevry to address this challenge.

The solution implemented by Tietoevry was a 360-degree virtual reality tour of the entire Kerto LVL ecosystem, from the mill to a finished constructed house. This immersive experience, built by Tietoevry's Enhanced Reality Lab, visually demonstrated the product's journey and benefits in a versatile and engaging twenty-minute format. The result was a highly effective and scalable sales tool that provided genuine business advantages, successfully boosting international sales by allowing potential partners to explore the ecosystem in detail without the need for travel.

Metsä Wood

Jani Rissanen

Vice President, Customer Experience