Case Study: Kalmar achieves stronger B2B lead generation with Tietoevry Create

Kalmar - Customer Case Study

Kalmar, a global leader in sustainable cargo handling, faced the challenge of generating new B2B leads and improving its digital experience to seize global market share. To streamline its lead generation process and capitalize on search engine traffic, the company partnered with Tietoevry and its Digital Growth team.

Tietoevry implemented an SEO-friendly page design and a hybrid search strategy, focusing on user experience and connecting marketing automation tools. This solution resulted in a 25% growth in total site users and the delivery of approximately 150 marketing-qualified leads per month. The performance-driven approach significantly enhanced Kalmar's ability to connect new customers with its sales experts and invigorate business growth.

Kalmar

Maija Eklöf

VP Marketing & Communications, Dealer Management and Customer Insights