Case Study: Essity boosts customer loyalty with Tietoevry's Libero Club app

How is Libero keeping its customers loyal in the digital age

Essity, a leading global hygiene and health company, faced the challenge of cutting through digital noise to build loyalty for its Libero baby brand among a wider range of target groups. To remain relevant and engage in direct dialogue with customers, the company partnered with Tietoevry to develop a modern digital solution.

Tietoevry collaborated with Essity to create and launch the Libero Club app, a centralized platform for loyalty services and tailored content. The solution gathered all important information in one user-friendly place, enabling direct 24/7 customer interaction. The app was a major success, becoming the most popular pregnancy and baby app in Sweden with over 40% of the target group downloading it, significantly increasing engagement and customer loyalty.

Essity

Henrik Ekelund

Loyalty Marketing Manager for Libero at