Case Study: K Group saves time and improves grocery marketing with Tietoevry GenAI

How GenAI is helping K Group's grocery business

K Group, a Finnish retail giant, faced a challenge in managing the enormous daily volumes of its grocery marketing, which included 50,000 products and 400 weekly marketing tasks. The goal was to simplify workflows and create more effective marketing through digitalization. To address this, they partnered with vendor Tietoevry Tech Services to leverage generative AI.

The solution implemented by Tietoevry used GenAI to save the marketing team valuable time on tactical campaigns, allowing them to focus on more meaningful work. The AI is also used to create engaging social media content and to help sales and buying teams enrich product data. While specific metrics are not provided, the results include improved processes and the potential for a significantly enhanced customer experience and personalized services in the long term.

K Group