Case Study: a leading retailer accelerates product description creation with Tietoevry Generative AI

Generative AI transforming how a retailer produces thousands of product information descriptions

The Finnish retail customer, a leading retailer operating across multiple countries and ten e-commerce systems, faced the immense challenge of manually creating thousands of unique product descriptions, a slow and labor-intensive process. To address this, they partnered with vendor Tietoevry to find a modern solution.

Tietoevry implemented a generative AI solution using Azure OpenAI to automatically generate product descriptions. This provided a powerful starting point that was then refined by human reviewers, which significantly reduced processing time and greatly enhanced data accuracy. The AI was seamlessly integrated into the retailer's Product Information Management system, streamlining the workflow and improving the overall user experience.