Case Study: Paragon Honda & Acura rises from #17 to #1 with Tier10 integrated marketing

Paragon Honda grows from #17 to #1 in 6 months with Tier10

Paragon Honda and Acura faced a challenge with their disconnected marketing efforts. Their in-house agency worked with numerous vendors, leading to inconsistent campaigns across TV, radio, direct mail, and digital channels that confused customers. To create a single integrated strategy, Paragon turned to the vendor Tier10 for a comprehensive marketing solution.

Tier10 implemented a fully integrated strategy that included extensive market research, a shift to more targeted online and traditional advertising, search engine marketing, public relations, and reputation management. This solution also featured niche marketing programs and in-dealership merchandising to ensure a consistent customer experience. As a result of executing the Tier10 strategy, Paragon Honda and Acura grew from the 17th to the number one new and certified pre-owned Honda and Acura dealer in the U.S. within just six months, achieving record volume and profitability during an industry-wide downturn.

Paragon Honda